Wake up your inner lion.

Enter the Saudi Young Lions Virtual Competition and win the chance to represent Saudi Arabia at the Global Young Cannes Lions Competition, part of Cannes Lions 2023



As the official Festival Representative of Cannes Lions Festival of Creativity for Saudi Arabia, SRMG is organizing the competition and sponsoring the winning team of designers to compete in the Global Young Cannes Lions Design Competition .

The global competition will take place from June 19th to 23rd, 2023 in Cannes, France. The winners of the Saudi Young Lions competition will represent Saudi Arabia in the global competition, and receive full access to the festival, as well as travel expenses and accommodation in Cannes, France.

Learn more about the Global Young Cannes Lions 2023 Competition here.


The Competition Brief

A brief will be sent out on the 18th May 2023 at 9:00pm KSA. Be on the lookout!

Teams will have to respond to the revealed brief with an A3 design in English which will include:

  • A logo/brand identity including 3 visuals of how this identity would look in the real world
  • 150-word description of how the brand identity fits the brief
  • 150-word description of how this brand would evolve

Note: This year SRMG will only be running a Design competition, and only English submissions will be accepted.


Who Can Apply?

To be eligible to compete in the Saudi Young Lions Design Competition:

  • Applicants must register as a team of two
  • Both team members must be based in Saudi Arabia
  • Both team members must be designers already working within a communications, advertising, or digital agency or within an in-house creative team (freelancers are also eligible to register)
  • Both team members must be able to present their work to international judges in English, meaning an advanced level of English is required
  • Both team members must be age 30 or under (born on or after 23 June 1992)

How It Works & Key Dates

  1. Today:

    Teams of two must register via the registration form below. Applications open until May 17, 2023

  2. May 17th:

    Accepted teams will receive an email confirmation by May 17, 2023

  3. May 18th:

    The competition brief will be sent via email on the 18th of May, 2023 at 9:00 pm KSA. Participating teams will have 48 hours to submit their designs

  4. May 20th:

    The competition will end on 20th May 2023 at 9:00pm KSA time – no submissions will be accepted after this time.

  5. May 22th to May 25th:

    The top 3-5 teams will have a chance to present their submissions to the jury who will select one winning team

  6. By end of May:

    The winning team will be announced, and SRMG will register the winning team for the Global Young Cannes Lions competition

  7. June 18th to June 23rd

    SRMG will take the winning team to Cannes Lions Festival of Creativity 2023, where they will compete in the Global Young Cannes Lion Competition 2023

What Happens If You Win?

The winning team of the Saudi Young Lions Competition will be invited by SRMG to the Cannes Lions Festival of Creativity 2023, which takes place this year from 19th June to 23rd June. The winners will also participate in the Global Young Cannes Lions Competition as the team representing Saudi Arabia.

The winning team will receive a full week’s festival pass, travel expenses, and accommodation in Cannes, where they will have the opportunity to experience the gathering creative editors from around the world, attend various talks and workshops for inspiration, and connect with some of the brightest minds in the global media and entertainment industry.

The Global Young Lions Competition is a prestigious annual contest where teams representing different countries have a chance to showcase their talent in front of the prestigious Young Lions Jury, which includes creative superstars from across the world.

Learn more about the Global Young Lions Competition.